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Strategic Digital Partnership

Four Platforms Powering India's Largest Daily

Over four strategic engagements, ZAAX Consulting has built mission-critical digital infrastructure for Dainik Bhaskar — spanning field operations, mobile apps, reader engagement, and real-time analytics.

Digital Promotional Events

Field Marketing Platform

Native iOS & Android apps with web backend for Dainik Bhaskar's field marketing executives — app installation tracking, executive management, install/uninstall analytics, and automated reporting with Excel/PDF export.

MobileField MarketingAnalyticsiOSAndroid
Mobile App Development

iOS & Android News App Development

Collaborated with Dainik Bhaskar's in-house mobile team to deliver critical modules for their iOS and Android news applications. Handled 1 billion push notifications/month for breaking news across iOS and Android.

MobileiOSAndroidPush NotificationsObjective-CJava
Loyalty & Analytics Platform

Z-Tracker Loyalty & Analytics

Built a gamified loyalty program with points, levels, and rewards for Dainik Bhaskar mobile app readers. Also developed Z-Tracker, a comprehensive analytics platform for PV/UV tracking by date, city, platform, and content type.

LoyaltyAnalyticsEngagementRewards
Real-Time Analytics Platform

Z-Analytics Real-Time Web Analytics

Custom real-time web analytics platform replacing Google Analytics and paid tools. Provides precise UVs, PVs, sessions, bounce rate, session duration with sub-second data freshness and no sampling.

Web AnalyticsReal-Time

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